This year, we’re putting the fun back into fashion week, big time. We’ve taken over the historic Porta Nuova in the heart of Milan and converted it into a giant Joy Portal to celebrate our Andalusian inspired Spring/ Summer ’24 Collection. Think enormous custom, colorful curtains, mood-boosting messages and (wait for it) a full, fabulously DoubleJ’d carousel! I mean, c’mon, have you ever heard of a fashion show with more spirit? We’ll be here all week, so make the most of this once in a blue Milano moon moment and join our crazy carousel contest. The winners chosen will be featured in a fantastic La DoubleJ sisterhood story in an upcoming newsletter, on our LDJ social feeds and website AND receive our perpetually sold out “Raise Your Vibration” tee. Sign me up, sister!
September is for style, celebration and sisterhood, amore.
Crazy Carousel Contest
Grab your closest “sister” whoever that may be (your BFF, your boyf, your nonna, your dog) and head to our gorgeous Porta Nuova takeover.
Snap a photo or a video of you and said sister raising your vibration aboard or in front of our MFW carousel (the more joyful, the better!)
Post your high-vibe snap or video to your feed, tagging @ladoublej and using the hashtag #ladoublejoyride. (Extra points if you’re wearing LDJ!)
We bet you’re already registered to our out-of-this-world newsletter but, if not, be sure to do so to be eligible to win!
Paola Mapelli & Agnese-Violati
Where to take Your Joy Ride
Piazzale Principessa Clotilde, 37
20121 Milano MI
Not in Milan? No problem, bella! If you happen upon a carousel wherever in the world you are, simply snap a photo or video, post it, tagging @ladoublej, and we’ll share the most celebratory submissions all over TikTok. Our gioia is global, gorgeous!