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The Inspiration
The Florentine Renaissance
ca. 1500
The Enlightenment
Few periods in history - Italian or otherwise - were as transformative on an artistic, cultural, intellectual, political and spiritual level, as the Renaissance and few places are so evocative of that period than its birthplace, Firenze. Noted as the key turning point in history, a break from the Middle Ages towards modernity, this era of Enlightenment marked a powerful shift in social perspective, redefining the human as a reflection of the larger cosmic order, instilling a sense of harmony in the human experience. Cue the avalanche of extraordinary artistry, the transformative social passage towards a more indulgent, opulent and luxurious existence, and the reawakening of interest into ancient texts and historic symbolism.This powerful period of creative innovation, in a city so close to our hearts, was the inspiration behind our Fall Collection, a rich, decadent new line of ready-to-wear and accessories designed to elevate the everyday and infuse a little abundance into one’s autumn wardrobe. Scroll for a sneak peek into our process and dive into all the “Firenze feels” this fall.
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Divine inspiration
“Rebirth Yourself”
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Botticelli
“La Nascita di Venere”
Renewing RTW
“Rinascimento” or Renaissance, literally means “rebirth”. We took this to heart for this collection, re-imagining some of our best-selling silhouettes in luscious new fabrications, opting for more feminine and empowering styles in soft but striking autumn hues.
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Energetic Emblems
The Coral
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Mantegna
"Madonna della Vittoria"
Symbolic motifs and protective totems featured heavily in Renaissance art and fashion, as evidenced here in Andrea Mantegna’s altarpiece, in which red coral is hung over the Madonna and her child to ward off evil spirits. Our LDJ Design Team took note, and have woven energy-elevating elements throughout the line, like the sensuality-enhancing rosette, or the power-promoting griffin.
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Mirror Mirror
Reflecting on the Renaissance
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Bellini
"Giovane donna nuda allo Specchio"
"This was a period of wild creativity, opulence, abundance, beauty, and I think what we’re trying to do is really capture those nuggets and retranslate them and twist them into something modern and joyful and very DoubleJ."
J.J. Martin
The Details
Symbolism,
Texture
and Opulence
Elevation Aesthetic
When selecting the key symbols from the Renaissance to infuse into our designs, we went wide in scope, sourcing details everywhere from world-renowned masterpieces like Botticelli’s “Primavera” to hidden motifs found in the private palazzos of some of Florence’s most historic art collectors. Our in-house designed Boboli print (below left) showcases elements drawn from symbols found in the ceiling of the Uffizi, while our hand-placed Portal print was inspired by a fountain inside the Palazzo Corsini chapel. Note the angel wings and cherubs woven throughout the collection - a nod to the spiritual enlightenment of the period.
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La Favorita Dress
Boboli Placée in Satin
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Not Known
Detail in Florence
Sartorial symbolism
Fashion during the Renaissance period was a means of demonstrating personal, political and societal narratives. The symbolism used in some of the most iconic artworks of the period extended beyond the canvas onto the clothes of noble figures such as Caterina de’Medici and Isabella D’Este, a reflection of their power and influence. Deep colours were favoured, along with highly intricate patterns, an outer representation of the wearer’s inner creativity. And as for embellishments? Well, the intricately embroidered and lavishly gem-studded garments of the time are testaments to the emphasis on abundance, details which we replicated in our bejewelled knits and playful Botticelli-print pieces.
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Elevated Everyday
Jewelled knits & floral ‘fits
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Botticelli
"Primavera"
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Caravaggio
"Bacchus"
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La DoubleJ
"Bomba"
“What we’ve got are lots of beautiful Italian-made fabrications from fil coupés to rich brocades and jacquards, sumptuous velvets, lots of jewelled details, but with a little more space and breathing room to the prints.”
J.J. Martin
The Extravagance
High Vibration
Renaissance
Station
Abbondanza!
Along with this fresh perspective elevating the human to the heavens, came a new wave of social indulgence. Extravaganzas abounded - enormous banquets, theatrical balls, lavish, choreographed, hedonistic soirees. Not simply opportunities to relish in carnal pleasures, such affairs were a convergence of art, culture, and refined sensibilities. We knew that we wanted to mirror the majesty and ebullience of these celebrations when presenting our Fall collection for the first time - after all, only the finest festa would suffice for fashion of this calibre.
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Feb 2024
Milan Fashion Week Presentation
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The Feast
Banquet by Marco Assaggia
With this in mind, we went full force with our Fashion Week Presentation last February, leaning into the over-the-top opulence (minus the hedonism) with performances by a troupe of sbandieratori, a room cloaked in calligraphic murals, and a table positively groaning under a Renaissance feast created by artistic chef Marco Assaggia.
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“Just as I am constantly rebirthing myself, so too is La DoubleJ. This collection sees us reborn through the lens of Italy’s most historically creative and innovative eras, twisted into new silhouettes in a very modern way.”
J.J. Martin
The Guide
Can’t miss
moments
in Florence
Exploration Itinerary
Florence is a city we never tire of visiting, one whose beauty reveals itself more and more as you peel back its intricate layers. You’ll find no shortage of guides to this gorgeous gem of a place, but if you have only time for four absolute essentials, we highly recommend the following itinerary. Start with a little culture with what is inarguably one of the most beautiful galleries in the world, the Uffizi (along with the “Birth of Venus”, “Bacchus” and “Primavera”, the works of Titian and Lippi are can’t-miss masterpieces) before meandering to the Piazza Michelangelo for breathtaking views over your mid-morning espresso. Then swing by Officina Profumo - farmaceutica di Santa Maria Novella, considered the oldest historic pharmacy in all of Europe (and the most exquisite) for some aromatic retail therapy of the highest, most luxurious level. For the rest of the day, we recommend getting lost along Florence’s winding alleyways, particularly in the Oltrarno neighbourhood across the river from the touristy parts. Be sure you fuel up with a well-laden Schiacciatta, the local Tuscan delicacy, at one of our favourite food spots in a town famous for them, Bufalo Trippone
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Culture
The Uffizi Gallery
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Sightseeing
Piazza Michelangelo
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Retail
Officina Profumo
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Dining
Bufalo Trippone